Popular in interior design and then in clothing in the '60s and '70s, orange became a ubiquitous wardrobe choice. First used by designers such as Pucci and Halston, it then became popular in mainstream stores. Now its reincarnation is in a slightly different form. It's not just the couture designers using orange; this trend has also appeared extensively in street style and at affordable retailers such as Zara, H&M and Forever 21.
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